Walk into the client meeting with evidence, not instinct.
Frame a new offer, market, message, or campaign; show what is known; and make the next experiment billable.
Best fit: 3–10 active clients · A$2K+ strategy engagementsEvidence-backed client decision intelligence
Bring evidence to the recommendation.
Turn market signals, client data, and a 14-day buyer test into a sourced, client-ready decision brief—with counter-evidence and stop rules.
No account · Nothing stored unless you ask us to · 3-minute framing check
CLIENT DECISION / 014TEST WITH CONDITIONS
Decision posture
TESTWhat would reverse this decision?
Fewer than three qualified deposits from 20 direct invitations.
FRACTIONAL CMOsSTRATEGISTSBOUTIQUE AGENCIESCREATOR TEAMS
01 / WHO IT SERVES
A repeatable decision product for every client brief.
Signal14 is strongest when one practitioner makes several high-stakes recommendations—not when a founder wants one more generic AI report.
Turn discovery into a paid, repeatable product.
Use shared methods, co-branded briefs, client review, and a portfolio of decision outcomes.
Choose which audience offer deserves a launch.
Connect audience access to interviews, deposits, and sales—not likes or synthetic personas.
Give disputed recommendations one evidence standard.
Useful for positioning, offer, market-entry, and pre-campaign decisions; not performance reporting.
02 / THE GAP
Reporting tells you what happened. Signal14 frames what to do next.
Dashboards aggregate performance. Research tools map an audience. Generic validators generate a report. Signal14 links a recommendation to traceable evidence, a real buyer test, and a recorded decision.
Source the claim
Current market signals, client evidence, alternatives, pricing, and counter-evidence—linked, dated, and graded.
Frame the decision
TEST, PIVOT, or HOLD—with confidence, reversal conditions, and the assumption most likely to change the answer.
Run the proof sprint
Owners, budget, deadline, success threshold, and stop rule turn a recommendation into observable buyer behaviour.
no new score.
Signal14 only changes its recommendation when a source, customer action, or commercial result changes the evidence.
03 / DECISION FRAMING CHECK
Find the missing proof in three minutes.
This free check scores how ready your brief is to test. It does not predict whether the idea will succeed.
- ✓ Name the highest-risk assumption
- ✓ Get a practical 14-day test
- ✓ Separate a complete brief from market proof
04 / WHERE SIGNAL14 FITS
One layer above the dashboard.
Signal14 complements the tools marketers already use. It should not become another analytics warehouse or instant AI verdict.
TOOL CATEGORYANSWERSDOES NOT ANSWER
Audience research
Who the buyer follows, searches, and trusts
What should we recommend now?Performance reporting
What happened across channels
Which uncertain move should we test next?Generic AI validators
What desk research suggests
What did a real buyer actually do?SIGNAL14
What the evidence supports now
TEST · PIVOT · HOLD—with reversal conditions05 / CLIENT-READY OUTPUT
A decision brief,
not a confidence machine.
Every important claim is traceable. Every recommendation points to a measurable next move.
Download the full 8-page sample ↗01 Decision posture02 Buyer & problem03 Evidence ledger04 Reversal conditions05 Proof sprint
PREPARED BY NORTHSTAR STRATEGY · POWERED BY SIGNAL14Client offer decision
SAMPLERECOMMENDATIONTEST, WITH CONDITIONS
CONFIDENCEMEDIUM
REVIEWED30 JUL 2026
CLAIMSTATUSEVIDENCE
Buyer is reachableKNOWN
First-party CRM supplied; 83 qualified accounts with named owners.
Problem is urgentINFERRED
Nine customer references; three costly workarounds. Two claims need verification.
Buyer will fund the changeUNKNOWN
No commercial action yet. Test five scoped diagnostic deposits.
REVERSAL CONDITION 01
Move from TEST to HOLD if fewer than three qualified buyers accept the next step by day 14.
06 / WHO DOES THE WORK
One person does this, and you get their name.
Signal14 is run by Pat Dusabe in Brisbane, trading as Signal14, ABN 42 434 334 428. Every brief is researched, sourced and checked by him. There is no analyst pool, no offshore research team, and nobody else’s name on the document you hand your client.
That is the whole reason the founding cohort is ten places and not a hundred. The verification is the product—confirming each source exists and says what it is claimed to say—and it does not get faster by adding logos to a website.
If the evidence does not support your recommendation, you will hear that from him, in writing, before you put it in front of a client. That is what you are buying.
DIRECT LINEbeaconvisible@gmail.com
No form gate, no sales sequence. Ask a hard question about the method and you will get a direct answer.
07 / COMMERCIAL PILOT
Sell the first decision before the software.
These are price hypotheses for a limited pilot. Managed work stays priced like professional research—not like an instant AI report.
Free
For identifying the missing input before research begins.
- Brief-readiness score
- Highest-risk assumption
- 14-day test outline
- Printable snapshot
60-DAY CONCIERGE PILOT
FIRST CLIENT DECISIONA$750founding rate · normally A$1,500
For a real client decision with research and analyst review. Ten founding places at half the standard rate, in exchange for feedback and permission to anonymise the result.
- Source-audited decision brief
- Counter-evidence and reversal conditions
- 14-day proof-sprint design
- Decision review call
A$249/ month hypothesis
Planned for fractional leads who repeat the method across clients.
- Three decision credits
- Co-branded exports
- Proof sprints and re-scores
- Private client workspaces
Agency hypothesis: A$749/month for 12 decisions, five seats, shared templates, client review, and custom branding. Features shown as planned until the paid pilot proves repeat use.
08 / BEFORE YOU ASK
The questions people actually ask.
If the answer to any of these is a dealbreaker, better to know now than after an invoice.
How is this different from asking ChatGPT?
A chatbot answers instantly and confidently from memory, with no sources, no dates, and no way to tell you what it does not know. A decision brief grades every material claim as known, inferred or unknown, cites and dates it, and includes the counter-evidence. Then it hands you a buyer test, because desk research alone has never proved anyone will pay.
What if the brief says do not build it?
That is a result, not a failure — and it is the cheapest one you will ever buy. A recommendation that survives a genuine attempt to kill it is worth far more in a client meeting than one that was never tested.
Is this AI-generated?
The free framing check on this site involves no AI at all; it is fixed, deterministic scoring. For the paid pilot, AI may assist with collating desk research and first-pass drafting, but no output ships on AI’s word alone — every brief passes a human review before delivery, and simulated customer perspectives are never presented as interviews.
Can I put it in front of my client?
That is what it is for. The brief is written to be read by the person paying for the decision, not just by you — sourced claims, stated confidence, and reversal conditions they can hold you to.
What if it misses what we agreed?
The review call and the included revision round exist to fix it. If the brief still misses the scope agreed in writing, you are refunded in full. Cancel before research begins and you are refunded in full. The full position.
How long, and what do you need from me?
Seven business days from cleared payment and complete inputs. If what you send is incomplete the clock pauses and we tell you exactly what is missing, rather than guessing and billing you for it.
09 / START A PILOT
Bring one real client decision.
The pilot is deliberately concierge: we take a live decision, audit the evidence behind it, name what would reverse it, and design the 14-day test. Ten founding places at A$750, half the standard A$1,500.
- 01 You describe the decision and share what evidence exists.
- 02 We research, source, and grade the claims—including counter-evidence.
- 03 You get a client-ready brief and a proof sprint, then a review call.
No payment is taken here. We confirm scope and fit on a short call first—see what is included.
Built for defensible advice
No evidence theatre.
01 Simulated customers are hypotheses, never interviews.
02 Material claims carry a source, date, confidence, and counter-evidence.
03 Decisions state what would reverse them before a test begins.
04 Outputs support judgment—they never promise commercial success.